What are the guiding principles of moving your company to Outside-In thinking and practice?
Well with ten years of implementation under the belts of leading companies the top five looks something like this..
1. Be Customer centric in everything you think and do.
Outside-In is about the Customer. It is about people. it is about you and me.
2. Be engaged and be collaborative.
There will be others who think like you and you need support to overcome inside-out entrenched mindsets. Together we are stronger.
3. Be Optimistic. Feint heart never won fair lady.
You will need to encourage others and help them realise the personal and organisational benefits of Outside-In.
4. Be Open to new ideas and new technology.
Change happens fast, keep pace and be prepared to elarn new things every day.
5. Be ambitious.
You may have to start small however the longest journeys begin with the first step. Do what you can within your sphere of influence and work for that green light. When it comes get moving and embrace the opportunity.
Would you like to know more?…
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> For more indepth discussion please contact steve.towers @ bpgroup.org
Steve, thanks for sharing this.
I realize that Outside-In is the term that you, Dick Lee and perhaps a few others are using to describe customer-driven process improvement. I like the term, but it’s a bit clunky.
We all love to hate acronyms, but they do serve a purpose.
Since BPM is a better known term, you might consider building off of that instead. How about CBPM — for Customer-driven BPM?
Just a thought. Keep up the great work you’re doing keeping customers front and center, where they belong!
I think outside-in really gets to the heart of the issue. However, given the general love of acronyms, it may be time to adopt one. We can still use “outside-in” as the driving force behind it.
Good idea Bob. You’re going to have to promote it now, since you’ve got the vehicle!
Mike Boysen
Effective CRM