Putting a bid in for Zen
#123 in the Green Goldfish Project – eBay
According to some reports, the cost of stress in the workplace is approaching $300 billion per year in absenteeism, tardiness, poor performance, employee turnover, accidents, and stress-related workers’ compensation claims. What’s a brand to do?
The online marketplace eBay offers two prayer and meditation rooms. According to a post by cult-branding.com,
Employees can sit in silence—in minimalist rooms decorated in earth tones, accented with cushy pillows, floor mats and fragrant flower buds—to catch a few critical moments of solitude and to decompress from the myriad stresses of a workday.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video from eBay about Mom’s (classic):
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published in March 29, 2013.
