Facebook second worst in online satisfaction survey


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The world’s largest social network isn’t keeping everyone satisfied.

Facebook received only 64 out of 100 in the recent publication of the 2010 American Customer Survey Index [conducted by ForeSee Results]. This was just one point ahead of befallen competitor Myspace. Despite the recent successful news about reaching the 500 million member mark, Facebook continues to suffer bad press – ranging from the continuing issues surrounding user privacy, or CEO Mark Zuckerbergs nervous demeanor during interviews to the negative sentiment expressed from the company around the upcoming release of the movie The Social Network.

It’s an interesting result considering Facebook is merely a platform to be social online with your friends, and any negative sentiment around the experience would be about the platform itself, rather than the interaction with the content (your friends).

What’s your customer experience of Facebook, or other social networks? If you were in Zuckerbergs position, how would you improve their customer experience?

Check out the orignal Mashable link here

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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