Facebook out-tweets Twitter in sharing content

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Mashable‘s post ”Starbucks Cards Can Now be Managed via Facebook” is worth reading but what I really noticed was that it was shared on Facebook nearly 4 times more than it was re-tweeted, and nearly 200 times more than it was Buzzed on Google.

FB-shares-versus-tweets-80  That surprised me, the effort of doing any of them is about the same. I would have always thought that Retweets were where gravity took the “instant sharer“, but no.

Why not? Not sure, but perhaps because people feel that their network quality is now better on Facebook? 

Republished with author's permission from original post.

Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems. The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.

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