Essential Tools For Keyword Research and Competitive Analysis


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Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:

  • 60% yearly 100k+
  • 35% monthly 300k+
  • 5% weekly 1m+

The million dollar marketers measure continuously, do you think it would benefit you to do the same?

Analyzing which keywords your should be targeting will save you a lot of money and bring in free traffic. Search engine optimization only works if you focus on keywords that will bring in relevant traffic.

keyword research tools

Researching your competitors can show you traffic you may be missing out on, content you should add to your website, what keywords to optimize for and other joint venture opportunities.

competitive analysis tools

Want to know how well your brand is doing online? These tools let you monitor all blogs and social media sites and will give you comprehensive reports on what people are saying, as well as actionable data to improve your public perception.

social media monitoring tools

Republished with author's permission from original post.

Cayley Vos
Cayley Vos is the owner of Netpaths and has developed websites, from concept to on-line deployment, since 1997. His grasp of internet capabilities is reinforced by 15 years of computer experience. Cayley has an especially effective ability to explain to clients a project's technical design requirements and potential technical solutions in readily understandable terms. Expert in search engine optimization and obtaining top placement in Google and other major search engines.


  1. Nice list of tools, and thanks for this Competitive Analysis Cayley.
    The thing is, all those tools give you data on keywords from old databases that have been storing this info for 30+ days. Think it’s no good for business analysis.
    There’s a tool on the market that searches the web in real time, on demand of your search – KeywordCompetitor. You should check it out. Marketing professionals understand the value of current keyword data. Join them!


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