DreamFactory Web Meeting Mashup Brings WebEx Collaboration Capabilities to Salesforce.com


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Mountain View, Calif. – April 10, 2007 – DreamFactory today announced the availability of a new business mashup between WebEx Connect, the on-demand platform from Web collaboration leader WebEx, and salesforce.com’s AppExchange. The Web Meeting Mashup (WMM), developed with DreamFactory’s rich IDE (Integrated Development Environment), provides access to the full suite of Web collaboration applications to Salesforce CRM users.

To meet the need for communication and collaboration capabilities within Salesforce CRM, WMM allows joint customers to schedule, start, join, list, invite and access WebEx collaborative services from within Salesforce CRM. WMM works with any WebEx service (e.g. WebEx Meeting Center, WebEx Sales Center, WebEx Training Center) and provides seamless integration between salesforce.com, WebEx and Outlook. This unique product allows users to bring contacts into a virtual session by simply traversing a unified “rolodex”.

“By combining these two highly complementary services, the sum of the parts is clearly greater than the whole as users will gain productivity benefits in the use of both services,” said Eric Rubin, President of DreamFactory. “This is a great example of the power of robust Web services platforms and the real life utility of business mashups they catalyze.”

WMM is free to WebEx and salesforce.com users and is available immediately. Additional information is provided by visiting: http://www.dreamfactory.com/webmeetingmashup/index.html.

About DreamFactory
DreamFactory delivers blended Internet applications that combine the agility of on-demand delivery with the custom fit of traditional enterprise software. These highly functional solutions are quick to deploy, inexpensive to maintain, and continuously improving through customer driven innovation. DreamFactory’s suite of applications include DreamTeam, a project management solution; OrgView, which rapidly builds, views, and drills down on highly graphical organization charts; SnapShot, a release management and compliance application; Carousel for rich reporting, dashboards and meeting automation; and FormFactory for rich active business forms. DreamFactory also provides a development platform to allow organizations to rapidly develop their own customizable on-demand solutions. With over 1,000 users, DreamFactory headquarters are in Mountain View, CA. For more information, call 1-888-399-DREAM (3732) or visit www.dreamfactory.com.

Greg Kunkel
Connect Public Relations
[email protected]

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