Conventional sales and marketing activities are being rendered less effective as each day passes and your ability to advance, innovate and create value will stagnate if you don’t recognise what’s holding you back.
Its easy to look at the bottom line and think all is well because your making a profit, but are you really, and do you know what your losing ?
Whether you realise it or not things aren’t working the way they should do and;
1. The more you try and sell by inappropriately pushing your customers the less you end up selling over time and the fewer long term customers you will have.
2. The more creatively convoluted your marketing gets the less effective, and more confusing and costly it becomes.
3. The more your customers continue to receive this barrage of commercial waste the more they retreat, and the more waste you continue to create.
It’s an on-going cycle that leads to bigger gaps, more confusion and difficult changes ahead. It’s no longer a question of if things go wrong, but a question of when and how damaging.
1. A wedge is being driven between your sales and marketing operations, turning cash flow and business planning into a mystic meg crystal ball gazing show.
2. The business is slowly being cut off from good ideas which stimulate innovations that customers want and need, as your sales and marketing operations are unable to close the loop providing much needed market feedback for developments.
3. Management teams are confused and departments or individuals who are trying to adapt are struggling to lead that change as they don’t understand it, see it as risky, or receive little to no support.
This is happening in some shape or form in businesses both small and large.
Each of these 3 points forms a relationship triangle and is being driven away from its counterpoint causing the business to become disjointed or disconnected. That’s a real problem when you are trying to take your business somewhere, as you need everything working together in harmony to make it work effectively.
It’s not a lack of motivation or unwillingness that is holding things back for you because you wouldn’t be reading this if it was. It’s the frustration of dealing with ineffective strategies that are doing you more damage than good, especially when you know things are not working and nobody seems to have any credible answers.
So what can you do about it ? If you recognise these symptoms and can accept the needs for change then you are already on the first step to an evolutionary or revolutionary change taking place.
Things have got to change for sales, marketing and the poor customers and prospects on the receiving end. It’s a change worth making, and if done correctly will reposition you and your business in a game changing way that will get you out of the price battles and the endless walls of silence.
Not only will you be able to re-engage your customers but it will significantly move you ahead of your competition.
Are you brave enough to embrace it ?
Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales.
You have just read: Don’t Let The Change Triangle Hold Your Business Back
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