Don’t Buy the Book What’s Your Purple Goldfish?


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We’ve reached the mountaintop and it’s time to share some lagniappe

thermometer 6Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example should be the capping milestone. Thanks to some advice from Dr. Kent Gustavson at Blooming Twig books, a lightbulb went off. He suggested I consider going Kindle exclusive with the e-Book for the first three months. The benefit being is that I could offer the book for FREE to Amazon Prime members. Amazon would also help me promote it for 5 days. Done and done. I’ve selected January 11-15 for my promo days.

amazon prime kindle free book

I’m also glad Amazon is my 1,001st example because they (and subsidiary Zappos) are Purple Goldfish Hall of Famers. Former Amazon entries into the Project have included:

frustration-free-packagingFrustration Free Packaging – a genius move to reduce packaging, colored dye and the inherent “wrap rage” that results from clamshells and wire ties. Full post here and great video here.


Free Video Streaming – Amazon offers streaming video and 2 day shipping for free to Prime members. Full post here.

Free shipping – all orders over $25 qualify for free super saver shipping.

Wait… I don’t have a Kindle!

OK, not everyone has a Kindle. As much as I’d like us all to drink the Kool-Aid and let Jeff Bezos buy everyone a book, it ain’t gonna happen. So I’ve decided to put a full advanced reading copy of ‘What’s Your Purple Goldfish?’ up on Scribd. Let me explain why I made this move. I didn’t write this book to make money. I embarked on this crazy quest for 1,001 examples because I firmly believe traditional marketing needs to change. I want to shift a paradigm and make marketing more about the customer and less about the prospect. Invest in the “one in your hand” and opposed to the two in the bush. It would make my millenium if 100,001 people read WYPG? on Scribd or on the Kindle for free as opposed to a few thousand buying the book.

Click the image below to view and / or download the book on Scribd:

wypg scribd

Today’s Lagniappe (a little something extra thrown in for good measure) – David Letterman tries to figure out where the page numbers are on an e-Book. Paul Shaffer takes him to school:

How do you stand out in the sea of sameness and ride the extra mile to keep your customers happy like Amazon? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE? What’s Your Purple Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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