Disney knows you are only as good as your last day


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#653 in the Purple Goldfish Project is taken from a blogpost by George Bradt. George is a thought leader around the concept of executive onboarding at Prime Genesis. He talks about Disney and their ‘attention to detail’:

“Disney is committed to guests entering parks that look as good as they did on the day they were opened for the first time. As soon as the last guest leaves at the end of every day, crews start repairing anything that needs it, touching up the rest, and making things look practically perfect in every way.

They refuse to leave any guest’s initial impressions to chance and implement that with an obsession to detail that is a source of pride. The last thing they do before opening the doors in the morning is paint any brown spots on the grass green. That’s what they mean by obsession to detail.”

Marketing Lagniappe Takeaway: The little things can make the biggest difference. Attention to detail and giving that little unexpected extra (GLUE) can make an impact.

Today’s Lagniappe (a little something extra) – Dennis Snow talks about creating magical experiences at Disney:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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