DiscoverOrg Releases New Startup & SMB Dataset for Organizations that Sell and Market to Small and Mid-Sized Businesses


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New offering provides sales and marketers the most accurate and comprehensive intelligence on more than 60,000 small and mid-sized businesses with the highest spending power

VANCOUVER, WA, May 31, 2017 — DiscoverOrg , the world’s leading sales and marketing intelligence solution , has announced the launch of its Startup & SMB Dataset , a brand new data offering for teams and organizations seeking to find, connect, and sell to businesses with less than 1,000 employees.

While DiscoverOrg has long profiled smaller businesses within its IT dataset, the new dataset covers in-depth company profile information, 100% verified contact information for key decision-makers, and predictive buying insights across all key departments, including IT, Engineering, Marketing, Sales, Finance, HR, and Operations. The dataset includes more than 60,000 small businesses and 400,000 contacts with the highest spending power, and more business profiles are being added on a daily basis.

“DiscoverOrg’s data difference is its team of 250+ researchers who constantly augment and verify the data in our platform,” notes Henry Schuck, DiscoverOrg CEO. “Unlike other vendors that provide SMB lists with thousands of irrelevant contacts, companies, and incomplete and duplicate records, the DiscoverOrg Startup & SMB dataset is as rich and accurate as our enterprise data.”

In smaller businesses without media coverage or press releases, almost none of the buying intent triggers that DiscoverOrg gathers – including planned investments, key projects, personnel moves, and internal spending budgets – is made available to the public. This is where DiscoverOrg’s team of researchers provides a clear advantage: While there are millions of registered companies in the US, the difficulty is identifying and gathering intelligence on the small percentage of these companies that are 1) legitimate entities and 2) have true spend / budget. By continuously verifying contact info, conducting interviews, and engaging in research activities, DiscoverOrg overcomes the shortcomings of web-scraping for hard-to-find data on the SMB space, ensuring the intelligence customers receive is highly relevant and immediately useful.

“Sales and marketing teams that want to reach the SMB market have had a very difficult go of it,” adds Nancy Nardin, Founder and President of the leading consulting and advisory firm Smart Selling Tools . “There’s been a real dearth of verified, accurate data on SMBs, quite simply because it’s harder for data companies to get. DiscoverOrg is solving for this very real pain point by bringing their best-in-class research verification model to the SMB space. You can expect the same high-quality data you get from DiscoverOrg’s broad datasets. ”

The Startup & SMB dataset is available today. For more information, visit

About DiscoverOrg

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,400 of the world’s fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company six times. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, SDR, and Marketing Automation Tools in the market. DiscoverOrg’s team of over 250 researchers refreshes every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.

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