Customer Service, Customer Experience and Measuring How Your Company Feels: Interview with Derek Williams of the Wow! Awards


Share on LinkedIn

Podcast: Download (Duration: 39:27 — 45.1MB)

Earlier this year, I published a post called The Wow! Awards – The missing key to employee engagement and great service?. Following on from that post, I was able to interview the man behind The Wow! Awards, Derek Williams.

In this interview we talked about his mission, changing the way that companies think, how you can measure how your company is feeling, customer service, customer experience and changing the world.

About Derek Williams (taken from his personal site Mr Wow)

Derek Williams is the creator of The WOW Awards™ as well as being a leading UK customer service speaker and author. His latest book, Wow! That’s What I Call Service: Stories of Great Customer Service from the Wow! Awards, co-written with Don Hales, is packed with examples of truly outstanding customer service from The WOW Awards and The National Customer Service Awards.

Derek’s mission is:

“To inspire great customer service in the UK so that other countries look at the UK and say ‘what a great job the Brits are doing’.”

Derek advises and trains a wide variety of businesses on how to create ‘WOW!’ in their customer service. Derek’s services as a Professional Speaker are in demand from national and international corporations and business groups.


Make sure you check out The Wow! Awards site here, their Twitter feed here and you can connect with Derek on LinkedIn here.

Let me know your thoughts about the conversation that Derek and I had in the comments below.

Thanks to marie-ll for the image.

Republished with author's permission from original post.

Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here