The managing director of ACSI stated, “In a down economy, (consumers) say, ‘Quality is nice, but I need to get a good value for my money.’ ” Dr Pepper Snapple claimed the top score with an 85 out of a possible 100 beating Coca-Cola and Pepsi Company. Dr Pepper scored a few points higher, and according to ACSI may indicate a loyalty and enthusiasm for the underdog. Soft drink companies’ sales are fairly recession proof. With the global expansion to China and India, revenues have risen.
The Pepsi Refresh Project gives away millions of dollars each month to fund refreshing ideas that may change the world. People, businesses, and non-profits can submit an idea. Coca-Cola recently signed a deal and will directly distribute its Dr Pepper brand in the US. “People who love Pepsi, love Pepsi. People who love Coke, love Coke.” It seems it’s really about the preference so shopper perceptions can change at anytime.
Customer satisfaction showed strong performances in fast food consumer spending. Many people still prefer fast food and the soft drink included in the value meals to be a cheaper and more convenient alternative to the grocery store.
Continuing with results of the poll, personal care and cleaning products had a sharp decline. Some consumers have abandoned Proctor and Gamble products for the lower priced alternatives. If consumers find the lower priced products to work just as well, it will be very difficult for Proctor and Gamble to regain their customer loyalty without discounting prices to step out against the new competition.
Possibly Related Posts:
- How to use a customer satisfaction survey to evaluate business performance We all work hard to deliver quality and value to…
- Little things make a difference for customer satisfaction I distinctly remember the last time I received poor customer…
- Facebook scores low on customer satisfaction The American Customer Satisfaction Index conducted by ForeSee Results ranked…
- Inspirational customer satisfaction No one can deny that the 2010 business year hasn’t…
- American consumers report downward trends in customer service satisfaction Empathica Inc., a Georgia provider of Customer Experience Management reported…