Research from Lithium Technologies highlights that 53% of customers who ask a brand a question on Twitter expect a response within one hour! Yes, one hour! If a customer makes a complaint to a brand using Twitter, that figure goes up to a whopping 72%!!!
The report goes on to say that if a company doesn’t respond within that one hour time frame, 38% of people feel more negatively towards the brand, and an amazing 60% will spread the bad news against the brand using social media.
Why do they do that? Well, 74% of customers believe that if they take to social media to criticise a company, this leads to better service! In other words, if they think that if they shout about it, you’ll sort it! It’s all about the power of ‘word of mouse’!
The key is obviously to stop the problems happening in the first place, but if they do happen, do you have the people and the processes to spot them? Crucially, do you have the people and processes to deal with them? It’s all about ‘Dealing With Disappointment’ – want to find out how? Click here for more.
