CRM News: Helpstream’s Social CRM — Twitter and Facebook for Profit!


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Social CRM vendor Helpstream has announced a new social marketing module with “integrated marketing automation and social monitoring functionality.”

Companies will now be able to “integrate conversations occurring in public communities such as Twitter and Facebook with their existing customer communities and create actionable insights for market intelligence,” such as exactly what “pwned” means.

Helpstream officials say their philosophy is that “customer service is the on-ramp to community,” part of the Social CRM Virtuous Cycle and all sorts of other nifty metaphors.

In politics Somali pirates fired on a French navy vessel early Wednesday, according to French military sources.

No one was wounded by the volleys from the Kalashnikov rifles directed at La Somme, a 3,800-ton refueling ship, which immediately surrendered.

Deutsche Telekom has selected SAS software as its international standard for managing marketing campaigns in its T-Home and T-Mobile subsidiaries, according to SAS officials.

The move is an attempt for Deutsche Telekom to “move one step closer to its clients,” company officials say. Admirable goal — hold your nose and watch for any sudden moves.

Wolf Lichtenstein, General Manager of SAS Germany, said SAS will support Deutsche Telekom in “streamlining customer communications.”

B2B customer acquisition products vendor Demandbase has announced “enhancements” to the Demandbase Professional, including Web analytics designed to help B2B marketers see “which specific traffic sources deliver the highest value Web traffic.”

“There is a growing demand by B2B marketers to better understand if dollars allocated toward social media, search advertising, e-mail, display ads or other online sources are driving the right traffic to their Web site,” said Chris Golec, president and CEO of Demandbase.

“Growing” demand? Please tell me who’s not demanding it, I’ve got a social media package to sell ’em quick.

In sports watchable baseball returns to television as the playoffs get underway. The New York Yankees defeated the Minnesota Twins 7-2 in the first game of their series as Yankee multimillionaire Alex Rodriguez decided, for the first time in his career, to actually try to hit the ball in a postseason game.

Chordiant Software has introduced the Chordiant Cx Solutions Suite, which is supposed to let companies “economically target and eliminate common pain points associated with customer attrition, acquisition, profitability and risk.”

The product uses customer intelligence and predictive business insight from Chordiant’s Decision Management technology, letting users “prioritize and align deployment with the
areas that will address their most critical business need.”

Wondering what it would say if that need turned out to be “less software investment.”

That’s it for today, we’re off to Tokyo to get an anti-swine flu suit.


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