#764 in the Project comes from down in the Bayou. It’s the chain of restaurants called Copelands:
According to their website:
Copeland’s Lagniappe Club! Just like our Family of Restaurants, and all New Orleans traditions you get a little something extra when you join the Copeland’s Lagniappe Club. Join now at participating Copeland’s of New Orleans, Copeland’s Cheesecake Bistro’s and Copeland’s Social City.
You’ll enjoy exclusive benefits including:
– Earn points every time you dine or have drinks at a participating restaurant. Points may be redeemed for food and drinks as well as exclusive rewards such as a New Orleans getaway weekend.
– A free steak or equivalent on your birthday.
– A free bottle of wine or equivalent on your membership anniversary.
Marketing Lagniappe Takeaway: Smart idea of creating a special club. Customers can elect to join for $10 and once they register online they receive $15 in credit. Love the free steak on your birthday.
Today’s Lagniappe (a little something extra for good measure) – How about learning how to deep fry a Cajun bird?
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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