Combining User Experience design with your Customer Experience


Share on LinkedIn

User Experience and Information Architecture design has slowly become recognised in the mainstream as vital to providing a decent experience on any site across the web.

We’ve slowly started to organisations try to imbue their user experience with their customer experience values. UXmag have a series of interviews with Harley Manning, Vice President, Research Director for Customer Experince at Forrester Research, that we found really valuable in understanding the deep links between the two worlds and the benefits of planning with both.

Part 1: What customer experience (CX) and user experience (UX) are, and how they are related

Part 2: How different departments and professional disciplines such as marketing, IT, business, and design are working together under the banners of UX and CX

Part 3: What it meanst to make CX and organizational competence, and the importance of being able to demonstrate the economic benefits of UX

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here