Classic Shine makes the follow up call after each service


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#82 in the Project comes via a friend of Jack Campisi:

classic shine of greenwichDuring the first 5+ years of Classic Shine of Greenwich, owner Anthony Covello would call each customer the day after their cars were serviced. It was a small personal touch that conveyed he cared and to insure the customer was completely satisfied.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a 30 second spot on Classic Shine:

How do you stand out in the sea of sameness and shine like Classic Shine? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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