Catering lunch takes precedence over Aeron chairs ZocDoc


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The Stomach Wins

Green Goldfish Project #138 – ZocDoc

Catered lunch at ZocDoc

Taken from a post on Mashable on Startup perks:

We try to stay frugal — our office furniture is secondhand, but we cater lunch in everyday,” says Allison Braley of ZocDoc. “We’ve tried to be really thoughtful about the perks we offer — lunch helps people get to know ZocDoc-ers from other departments. Aeron chairs don’t.”

Today’s Lagniappe (a little something extra thrown in for good measure) – Here is a YouTube video on “What is ZocDoc?”:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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