The Stomach Wins
Green Goldfish Project #138 – ZocDoc
Taken from a post on Mashable on Startup perks:
We try to stay frugal — our office furniture is secondhand, but we cater lunch in everyday,” says Allison Braley of ZocDoc. “We’ve tried to be really thoughtful about the perks we offer — lunch helps people get to know ZocDoc-ers from other departments. Aeron chairs don’t.”
Today’s Lagniappe (a little something extra thrown in for good measure) – Here is a YouTube video on “What is ZocDoc?”:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.
