Here’s an excellent case study of how Smart Phones are changing the way we shop. TESCO Home plus is a South Korean retail chain with 113 stores in South Korea. In order to reach out to their time-strapped customers, TESCO Home plus designed a “virtual store” to enable shoppers use their camera equipped smart phone and shop “virtually” by scanning QR codes of merchandise.
And what’s even more interesting is that the virtual store is located on platform of a subway train station so that customers can shop while they wait for their train. How convenient is that!
Watch the following video and see for yourself how it works:
