Business partners and a FREE Zappos Gift


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T0day, I was fortunate enough to get to speak to an audience regarding co-branding and business partnerships! To draw out core concepts, I asked the group the following questions and thought they might help you consider your essentials of partnering:

  • In your personal life or in business, where have you accomplished more because you partnered with someone else?
  • Who was/were your partner(s)
  • How did you select them?
  • What competencies did they bring to the table?
  • What was their level of investment?
  • What reward did you derive? Was the reward known/discussed going in?

These questions set a foundation for broader distinctions between those who are business partners in name only as opposed to those who integrate with our own business processes. While I will expand on these types of distinctions in future blogs, I would love to hear your answers to the above-referenced questions and the insights you gain from considering them.

I am grateful for those who have partnered with me through the years and as such offer you the following free preview of my Zappos Experience book.

Upon review, I hope you will share your honest thoughts online (Facebook, Twitter, blogs, etc). Again thank you for your partnership

Republished with author's permission from original post.

Joseph Michelli, Ph.D.
Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.


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