4 things YOU can steal from Apple – customer service and more


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This is a Forbes article by Micah Solomon, a customer service and marketing strategist, top business keynote speaker and author of the book, High-Tech, High-Touch Customer Service. (For the entire article in the original formatting, please click here.)

Four Things Every Business Can Learn From Apple

Most companies will never have a share price that rivals Apple’s. And odds are they won’t have the chance to single-handedly revolutionize a string of industries, from computing to music, the way Apple has either. Still, other businesses, from start-ups to the largest public companies, ought to emulate Apple’s approach to customer service. With four simple steps they have made the experience so positive that they have built a fiercely loyal following. Here’s what Apple has done and other companies can too. (Article is continued at Forbes): http://www.forbes.com/sites/deborahljacobs/2012/06/06/four-things-every-company-can-learn-from-apple/

Republished with author's permission from original post.

Micah Solomon
Micah Solomon is a customer service consultant and trainer who works with companies to transform their level of customer service and customer experience. The author of five books, his expertise has been featured in Forbes, Fast Company, NBC and ABC television programming, and elsewhere. "Micah Solomon conveys an up-to-the minute and deeply practical take on customer service, business success, and the twin importance of people and technology." –Steve Wozniak, Apple co-founder.


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