This is a Forbes article by Micah Solomon, a customer service and marketing strategist, top business keynote speaker and author of the book, High-Tech, High-Touch Customer Service. (For the entire article in the original formatting, please click here.)

Four Things Every Business Can Learn From Apple

Most companies will never have a share price that rivals Apple’s. And odds are they won’t have the chance to single-handedly revolutionize a string of industries, from computing to music, the way Apple has either. Still, other businesses, from start-ups to the largest public companies, ought to emulate Apple’s approach to customer service. With four simple steps they have made the experience so positive that they have built a fiercely loyal following. Here’s what Apple has done and other companies can too. (Article is continued at Forbes): http://www.forbes.com/sites/deborahljacobs/2012/06/06/four-things-every-company-can-learn-from-apple/