Bruce Lee and the Art of Selling


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Yesterday I had the privilege of delivering the closing keynote at the Sales 2.0 conference in San Francisco.  My session was on Bruce Lee and the Art of Selling.  As someone who loves kung-fu movies I thought it would be interesting to combine martial arts and the philosophy of Bruce Lee, with selling.  Here are the slides from the presentation, enjoy!

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Republished with author's permission from original post.

Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).


  1. Jacob –

    For many years, I was an active martial artist (third degree Tang Soo Do black belt); and I’ve frequently written on the linkage of Chinese, Japanese, Okinawan, and Korean fighting philosophies to organizational customer focus. Your presentation makes an important point as it relates not just to selling, but to the whole area of customer relationships.

    Bruce Lee, as suggested by material in your deck, believed in the concept of “moo shim”, or empty mind. It is a state of being – for individuals and enterprises – that is focused on the present, featuring active listening, collaborative engagement and true dialogue, where we do not key on momentary gain but strategic objectives. and are completely absorbed in the moment. This is one of the ultimate personal goals of the martial artist, and it should be for organizations as well.

    Michael Lowenstein, Ph.D., CMC
    Executive Vice President
    Market Probe (


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