Riders on the Storm
Burton employees receive a free season pass on the slopes. Whoops, you’ve never snowboarded or your not that good. Don’t worry as Burton provides free lessons. No equipment, no problem. Employees and family members have access to a demo closet where they can test out equipment from the current season. When ready to buy there’s a deeply discounted employee purchase program.
But here’s the kicker: If it snows 2 feet or more, the office is closed for employees to go snowboarding. According to Burton’s website, it is written on the front door to the headquarters:
We close our doors if it snows 2 feet in 24 hours”
Today’s Lagniappe (a little something extra thrown in for good measure) – Here a YouTube video on the culture of coaching and the importance of passion at Burton:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.
