Beware of the signs: First impressions are everything


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Sunday Spotlight: I wanted to share a sign I saw recently in the Pearl District in Portland, OR:

trailhead credit union

“Remove hoods and / or dark glasses.” I get the reason (see here for the Top 10 reasons), but really? This becomes the first impression for a potential customer.

In contrast here’s the first impression when you walk through the door of Umpqua Bank in the Pearl District. It’s the flagship store for the brand.

umpqua bank pearl district store


Today’s Lagniappe (a little something extra thrown in for good measure) – Check out this postcard from Umpqua:

umpqua bank postcard

The back of the card says,

When you engage your smile muscles, your body sends a signal to your brain that you must be happy and – voila – you are”

Anyhow, you fill out the postcard and Umpqua mails it for free. Extra lagniappe – the recipient gets to bring the card in for a free bag of Umpqua blend coffee.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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