Sunday Spotlight: I wanted to share a sign I saw recently in the Pearl District in Portland, OR:
“Remove hoods and / or dark glasses.” I get the reason (see here for the Top 10 reasons), but really? This becomes the first impression for a potential customer.
In contrast here’s the first impression when you walk through the door of Umpqua Bank in the Pearl District. It’s the flagship store for the brand.
Today’s Lagniappe (a little something extra thrown in for good measure) – Check out this postcard from Umpqua:
The back of the card says,
When you engage your smile muscles, your body sends a signal to your brain that you must be happy and – voila – you are”
Anyhow, you fill out the postcard and Umpqua mails it for free. Extra lagniappe – the recipient gets to bring the card in for a free bag of Umpqua blend coffee.
