The Well Baby Program
#115 in the Green Goldfish Project – AOL
This tech giant helps take the stress out of being a working parent by offering fringe family benefits to employees.
To start, new moms receive prenatal instruction on everything from childbirth to newborn care through the company’s Well Baby program. New moms get eight fully paid weeks off for maternity leave.
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.
