Benefits for the incoming package AOL


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The Well Baby Program

#115 in the Green Goldfish ProjectAOL

aol green goldfish #114

This tech giant helps take the stress out of being a working parent by offering fringe family benefits to employees.

To start, new moms receive prenatal instruction on everything from childbirth to newborn care through the company’s Well Baby program. New moms get eight fully paid weeks off for maternity leave.

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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