Be A Company That People Tell (Good) Customer Service Stories About


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A colleague shared a bad customer service story with me the other day and it really got me thinking. Before I tell you what I’m thinking, let me share the story. He was at a local fast food restaurant and asked for a cup for water with his meal. As a fellow water orderer he immediately drew me in with that. We agreed that the point of ordering water is as much about being healthy as it is about saving money.

Upon asking for water, the person behind the counter said that the water dispensing part of their soda machine wasn’t working. They then told him he could either buy bottled water or walk across the way to Subway to get water. Really? You can’t think of any other possible options at all? You don’t have any other water faucets in your entire restaurant? Ultimately this turned into a bad customer service story because customer service couldn’t think of other, creative options that didn’t cost the customer more money. Ultimately he opted to eat his lunch without a beverage.

So back to how this story got me thinking. On this blog we spend a lot of time sharing good and bad customer service stories about other companies which is such a great way to learn and define the service we want to deliver. It is also undeniable the power stories carry, both good and bad, to make or break a company. I don’t think I need to go through the litany of examples of viral customer service stories.

I proposed something to my team this week. I want our customers at to tell good stories about us and I want to hear them. Our plan is to take those stories and celebrate them as victories and use them to propel us to create more AWESOME stories. On the flip side, never forget to listen to the bad stories about your company as well.

Do you know what stories your customers are telling about you? I suggest you start listening. From this day forward I have added “Creator and Collector of AWESOME Customer Service Stories” to my job description.

Republished with author's permission from original post.

Jeremy Watkin
Jeremy Watkin is the Director of Customer Support and CX at NumberBarn. He has more than 20 years of experience as a contact center professional leading highly engaged customer service teams. Jeremy is frequently recognized as a thought leader for his writing and speaking on a variety of topics including quality management, outsourcing, customer experience, contact center technology, and more. When not working he's spending quality time with his wife Alicia and their three boys, running with his dog, or dreaming of native trout rising for a size 16 elk hair caddis.


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