Baskin Robbins picks you up with a little something unexpected


Share on LinkedIn

Happy Thanksgiving everyone. Warmest regards to you and yours.

#507 in the Purple Goldfish Project submitted by Nitin Batra:

Baskin Robbins

“It was great seeing you on Monday for my first ever MENG event. Great talk and very refreshing perspectives and ideas.

Heres my contribution to Purple Goldfish…

Dropped ice creamBaskin Robbins…(experienced at the Sawgrass Mill mall in the Miami Area)

My son wants ice cream..I buy what he wants ..My son drops ice cream( not surprising)..He cries..wants ice cream..I go back and and say..kid dropped ice cream..need to buy another one of the same one..they reply…here it is “on us”…if he drops it again..come back and we will give you another one for FREE..”

Today’s Lagniappe (a little something extra for good measure) – A little Thanksgiving treat from Baskin Robbins. Have a little fun with a frozen turkey!

Where is the lagniappe in your marketing?

Help us find 1,001 purple goldfish. Fishermen wanted. Submit your example by clicking here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here