Balanced Scorecard Survey – Results


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Intrafocus in collaboration with 2GC Active Management has released its 2014 Balanced Scorecard Survey results. The survey shows that strategy management is still the most common use of the Balanced Scorecard with 64% of the respondents answering positively to this question.

However, more organisations than ever use Balanced Scorecard to support operational activities. The survey suggests that in the future almost half of organisations will be using a Balanced Scorecard to assist in Quality Management. This is a large increase compared to previous years.

The questionnaire also looked into the effect of performance management within organisations. It discovered that using Balanced Scorecards can affect an organisation’s management culture. More than 80% of respondents declared that their staff actions and behaviours were strongly affected by the scorecard; however this was tempered by up to 50% of those also reporting that they experienced no consequences for missing targets.

The overall satisfaction rating for a Balanced Scorecard is high with 73% of respondents reporting that their Balanced Scorecard was either ‘extremely’ or ‘very’ useful to their organisation. This is an increase from 63% in 2013.

This year the respondents could comment on their answers, a selection is below:

“In its first year it has improved management alignment and focus on key issues”;
“Balanced Scorecard drives performance to achieve a shared vision”;
“We have only been using it for a little over a year… the value has been increasing as we capture more measures and help departments develop their lead measures… once you have some champions on board it builds its own momentum”.

The full report is available free of charge on the Intrafocus website. Intrafocus is also offering Balanced Scorecard Training in London. This is a Balanced Scorecard Professional (BSP) course underwritten by the Balanced Scorecard Institute and validated by the George Washington University.

Clive Keyte
Clive is a business strategy consultant with over 30 years experience. He has frequently been at the leading edge of new technology introduction including; internet, mobile, voice products and more recently SaaS and Cloud. He has managed strategy, sales and product development organisations in the UK, Europe, USA and Japan. He is currently the MD at Intrafocus


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