Average time an American spends online continues to rise


Share on LinkedIn

Americans continue to spend more time online according a report by Nielsen

Although its a small increase of just 3 minutes more online this month, the bigger statistic to look at is that Americans are spending an average of 2 hours a month on Google properties alone. The usual suspects are there in the top 10, although this is ranked by unique pageviews not time per person spent over the month – Facebook dominates in this category with over 6 hours of dwell time. It’s interesting to see the different dwell time on service sites such as Google or Yahoo compared to an experience property such as Facebook. This especially rings true for average time per person for Wikipedia, which despite its large number of pageviews, struggles to dominate peoples time online with people dipping in for an article or definition and leaving.

How are you designing your online customer experience? Are you looking for people to come to your site as a destination or a means to an end?

Have a look at the original Nielsen post on the Top online sites and brands in the US for July 2010 for all the details.

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here