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Brad Cleveland

Brad Cleveland
BRAD CLEVELAND is one of the world’s foremost experts in customer strategy and management. Based in Sun Valley, Idaho, he has worked across 45 states and in over 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the federal governments of Australia, Canada, and the U.S. The founding partner and former CEO of the International Customer Management Institute (ICMI), Cleveland is now a sought-after speaker and consultant. His new book is Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results (Kogan Page; May 25,

3 Surprising Facts About Customer Experience

Customer experience has taken the world by storm. And with it, hundreds of consultants and researchers have flooded the market with books, interviews, training...

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