Warren Storey
A Brand by Any Other Name: Five Steps to Woo Back New Private-Label Shoppers
It is hard to put a label on consumer purchase behavior these days, what with Americans pulling out of the recession. But one thing...
Picture of Health: Capturing a Market with Un-Standard Procedures
A new condition seems to be spreading among consumers and how they gather their health information. While most still prefer to go to the...
Now With More Coverage! New and Improved Ways to Win the CPG Consumer
Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may...