Thomas Griffin
Thomas Griffin is the co-founder and president of OptinMonster. He is an expert software architect with a deep knowledge of building products for the mass market and consistently works to delight his customers.
Every company wants to retain its customers for life. But, acknowledging lasting customer relationships is easier said than done. There are many factors that prevent...
One of the challenging obstacles that most businesses face is gaining the trust of their customers, especially when getting started. People are less likely to...
The customer is always right. Almost all successful businesses worldwide operate by this motto. Yet, we often acknowledge disagreements among our representatives and customers. Despite...
Customer service is important. It helps you to ensure customer satisfaction and acknowledge lasting relationships. Customer service is one of the top priorities for businesses...
Customers are generally very assertive about sharing negative experiences. But, they often shy away when their overall experience is positive. It's reported that only...
Email marketing is one of the efficient marketing tactics used by brands worldwide to retain their customers. This marketing strategy has worked out for...
The cost of acquiring new customers is 5x more than retaining them. However, retaining customers is comparatively an intricate process. It takes a lot...
Customer acquisition may work a bit differently for SaaS companies compared to other businesses that offer tangible solutions. Even compared to companies with a...
We often hear people using customer support and customer success interchangeably but they are totally different tactics. Customer support refers to solving problems and fixing...
Customer reviews are important, whether you're an established brand or just getting started. Around 72% of customers are less likely to make a purchase...