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Thomas Griffin

Thomas Griffin
Thomas Griffin is the co-founder and president of OptinMonster. He is an expert software architect with a deep knowledge of building products for the mass market and consistently works to delight his customers.

7 Ways to Effectively Solve Disagreements with Your Customers

The customer is always right. Almost all successful businesses worldwide operate by this motto. Yet, we often acknowledge disagreements among our representatives and customers. Despite...

The Dos and the Don’ts of Customer Service

Customer service is important. It helps you to ensure customer satisfaction and acknowledge lasting relationships. Customer service is one of the top priorities for businesses...

5 Ways to Listen to What Your Customers Have to Say

Customers are generally very assertive about sharing negative experiences. But, they often shy away when their overall experience is positive. It's reported that only...

6 Tips to Improve Customer Retention via Email Marketing

Email marketing is one of the efficient marketing tactics used by brands worldwide to retain their customers. This marketing strategy has worked out for...

6 Simple Strategies to Boost Customer Retention

The cost of acquiring new customers is 5x more than retaining them. However, retaining customers is comparatively an intricate process. It takes a lot...

5 Tips to Create a Customer Acquisition Strategy for SaaS

Customer acquisition may work a bit differently for SaaS companies compared to other businesses that offer tangible solutions. Even compared to companies with a...

Customer Support vs Customer Success – Know the Difference

We often hear people using customer support and customer success interchangeably but they are totally different tactics. Customer support refers to solving problems and fixing...

6 Reasons You Should Reach Out to Customers for Reviews

Customer reviews are important, whether you're an established brand or just getting started. Around 72% of customers are less likely to make a purchase...

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