Tricia Desso-Cox
Tricia Desso-Cox, MM
Tricia has over 20 years of experience in customer service, 15 years user training experience on several platforms and processes, 10 years of business operations management, master data management, business process design and business analyst/project management work. Her credentials include a Masters in Management, Bachelors of Science in Business Management, a Green Belt in Six Sigma, and the Microsoft Sure Step Certification.
Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part Two
In our previous entry, we reviewed two of the five components in creating a sustainable customer loyalty program. In this second entry we will...
Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part One
Finding the right mix of requirements for a customer to participate in a loyalty program versus the reward payout to help grow that existing...
Insert A Little LUCK Into Your Channel Strategy To Optimize Your Partnership
The establishment of a distribution channel can be a daunting exercise. The process requires a substantial investment in research, planning, and ultimately executing the...