Stacy Sanders
Stacy Sanders
Stacy's responsibilities include design and analysis of customer and competitive experience studies. Playing the role of statistical analyst, Stacy works with clients and Walker teams to design research studies to successfully address client needs, while also interpreting the data and analyses to formulate executive-oriented findings and recommendations.
More than Just Silos – But the Entire Journey
I just read an article in the September 2013 Harvard Business Review titled, "The Truth About Customer Experience" by Alex Rawson, Ewan Duncan, and...
Not Just Fixing – Making Better
I just recently read an article from the Journal of the Academy of Marketing Sciences authored by Gielis A. H. van der Heijden, Jeroen...
Environmentally Friendly – An asset or an obstacle?
I recently read an article from the Journal of the Academy of Marketing Science titled "It's not easy being green: the effects of...
Complementary Goods – Competition May Be Key
I recently read an "advance article" in Marketing Science called "Complementary Goods: Creating, Capturing, and Competing for Value" authored by Taylan Yalcin, Elie...
The Social Component of Customer Experience Influences Purchase Intent More than Sensory or …
I recently read an article in the International Journal of Business and Management titled "Evaluating the Impacts of Customer Experience on Purchase Intention". ...
Innovation – Not Always Created Equal
I recently enjoyed an article "Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework" by: V. Kumar,...
Can the Snuggie Hype be Replicated?
A few months ago I was watching ABC's Shark Tank and a "Swilt" (a sweater and a blanket combo) was the first pitch of...
Online community forums impact perceptions of overall service quality
I recently read an article in the World Applied Sciences Journal called "The Impact of Online Customer Experience (OCE) on Service Quality in Malaysia"....
Do feelings of lack of control hinder the success of brand extensions?
I recently read an article in the June issue of Journal of Marketing Research titled "Putting Brands in Their Place: How a Lack...
Social Media’s Influence on Brand, Trust, and Loyalty
Recently I was doing some online research regarding social media's influence on brand loyalty. I ran across a University of Texas at Austin...
Relationship marketing can bridge the gap between action and rhetoric
If you've read any of my recent blog posts, you know that I have been pushing for the consideration of "trust" within evaluations of...