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Stacy Sanders

Stacy Sanders
Stacy's responsibilities include design and analysis of customer and competitive experience studies. Playing the role of statistical analyst, Stacy works with clients and Walker teams to design research studies to successfully address client needs, while also interpreting the data and analyses to formulate executive-oriented findings and recommendations.

Consummatory Images

I recently read an article in the Journal of Marketing (September 2013 issue) titled “How Images of Other Consumers Influence Subsequent Taste Perceptions” by...

Approaches to Innovation

Today I read an article in the Harvard Business Review (Jan-Feb 2014 Issue) titled “The New Patterns of Innovation” by Rashik Parmar, Ian Mackenzie,...

Price Perceptions

Today I read an article in the Journal of Marketing (November 2013 issue) titled “Low Prices are Just the Beginning:  Price Image in Retail...

Good Strategists Use Customer Performance Metrics

Today I read an article in the January – February issue of Harvard Business Review titled, “The Big Lie of Strategic Planning” by Roger...

A Decision Making Continuum?

Today I read an article in the January – February issue of Harvard Business Review titled, "What Marketers Misunderstand About Online Reviews" by Itamar...

Online Advertising: Specific or Generic?

I recently enjoyed an article titled, "When Does Retargeting Work? Information Specificity in Online Advertising" in the Journal of Marketing Research, October 2013,...

Is the Customer Always King?

I recently enjoyed an article titled "As They Sow, So Shall They Reap: Customers' Influence on Customer Satisfaction at the Customer Interface" authored...

Acquisitions Can Result in Increased Innovation

I recently enjoyed an article titled "Building an Innovation Base: Exploring the Role of Acquisition Behavior" by Saurabh Mishra and Rebecca J. Slotegraaf...

Increased Globalization Decreases Impact of Country-of-Origin Importance

I recently read an article in the Journal of International Marketing titled "Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective" authored by...

Listen to Your Critics

I recently read a column in the Harvard Business Review, October 2013 titled "Don't Spin a Better Story. Be a Better Company" authored...

Increasing the Punch of Positive Online Reviews

I recently read an article in the Journal of Marketing Research (August 2013) titled "Temporal Contiguity and Negativity Bias in the Impact of Online...

Balance and Parity

I recently read an article in the Journal of Marketing Research titled "Consumer Behavior in 'Equilibrium': How Experiencing Physical Balance Increases Compromise Choice"...

Complaining, Switching, and/or Badmouthing

I recently read an article in the International Journal of Psychological Studies titled, "Drivers of Customers' Reactions to Service Failures: The Israeli Experience"...

Comparative Pricing Benefits Multiple Products in the Category

I recently read an article in the July 2013 issue of Journal of Marketing titled, "Retailers' Use of Partially Comparative Pricing: From Across-Category...

Negative Social Media

I recently read an article in the Journal of Advertising Research titled, "The Power of Evil: The Damage of Negative Social Media Strongly...

Customer Referral Programs Work Not Only for Customer Acquisition

I recently read an article from the July 2013 Journal of Marketing issue titled, "Growing Existing Customers' Revenue Streams Through Customer Referral Programs" authored...

Social Media Based Metrics – Significant Indicators of Firm Equity

I recently read an article titled, "Social Media and Firm Equity Value" by Xueming Luo, Jie Zhang, and Wenjing Duan. I was interested...

Innovative Brands Can Advertise Atypically with Success

I recently read an article titled "How Brand Innovativeness Creates Advertising Flexibility" by Michael J. Barone and Robert D. Jewell courtesy of the Journal...

Attitude or Habit

I recently read an article "Not All Repeat Customers are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and...

KPIs May Not Be Positively Related

I just read an article in the 2013 September issue of Journal of Marketing titled, "Reexamining the Market Share – Customer Satisfaction Relationship" authored...

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