Stacy Sanders
Stacy's responsibilities include design and analysis of customer and competitive experience studies. Playing the role of statistical analyst, Stacy works with clients and Walker teams to design research studies to successfully address client needs, while also interpreting the data and analyses to formulate executive-oriented findings and recommendations.
I recently read an article in the Journal of Marketing (September 2013 issue) titled “How Images of Other Consumers Influence Subsequent Taste Perceptions” by...
Today I read an article in the Harvard Business Review (Jan-Feb 2014 Issue) titled “The New Patterns of Innovation” by Rashik Parmar, Ian Mackenzie,...
Today I read an article in the Journal of Marketing (November 2013 issue) titled “Low Prices are Just the Beginning: Price Image in Retail...
Today I read an article in the January – February issue of Harvard Business Review titled, “The Big Lie of Strategic Planning” by Roger...
Today I read an article in the January – February issue of Harvard Business Review titled, "What Marketers Misunderstand About Online Reviews" by Itamar...
I recently enjoyed an article titled, "When Does Retargeting Work? Information Specificity in Online Advertising" in the Journal of Marketing Research, October 2013,...
I recently enjoyed an article titled "As They Sow, So Shall They Reap: Customers' Influence on Customer Satisfaction at the Customer Interface" authored...
I recently enjoyed an article titled "Building an Innovation Base: Exploring the Role of Acquisition Behavior" by Saurabh Mishra and Rebecca J. Slotegraaf...
I recently read an article in the Journal of International Marketing titled "Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective" authored by...
I recently read a column in the Harvard Business Review, October 2013 titled "Don't Spin a Better Story. Be a Better Company" authored...
I recently read an article in the Journal of Marketing Research (August 2013) titled "Temporal Contiguity and Negativity Bias in the Impact of Online...
I recently read an article in the Journal of Marketing Research titled "Consumer Behavior in 'Equilibrium': How Experiencing Physical Balance Increases Compromise Choice"...
I recently read an article in the International Journal of Psychological Studies titled, "Drivers of Customers' Reactions to Service Failures: The Israeli Experience"...
I recently read an article in the July 2013 issue of Journal of Marketing titled, "Retailers' Use of Partially Comparative Pricing: From Across-Category...
I recently read an article in the Journal of Advertising Research titled, "The Power of Evil: The Damage of Negative Social Media Strongly...
I recently read an article from the July 2013 Journal of Marketing issue titled, "Growing Existing Customers' Revenue Streams Through Customer Referral Programs" authored...
I recently read an article titled, "Social Media and Firm Equity Value" by Xueming Luo, Jie Zhang, and Wenjing Duan. I was interested...
I recently read an article titled "How Brand Innovativeness Creates Advertising Flexibility" by Michael J. Barone and Robert D. Jewell courtesy of the Journal...
I recently read an article "Not All Repeat Customers are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and...
I just read an article in the 2013 September issue of Journal of Marketing titled, "Reexamining the Market Share – Customer Satisfaction Relationship" authored...