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Sol Zia

Sol Zia
LoyaltyOne Consulting

Lessons in the development of CPG loyalty initiatives

When Coca-Cola launched its landmark My Coke Rewards program in February 2006, the fizzy, thirst-quenching leader was at the front edge of an emerging,...

Video Game Loyalty-No Rule Book Required

For a guy who generally gets annihilated playing the first level (please add a level zero, you folks at Bungee) I know a lot...

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