Shana Haynie
Shana Haynie
Shana is the Head of Content and Organic Growth for MoEngage's North America region and has over a decade of marketing experience helping businesses reach and engage their customers through strategic storytelling. When she isn't writing or editing, you can find her playing pickleball, singing karaoke, or walking her dog, Dexter.
The Deliverability Tax: Why Your Messages Are Disappearing
There is a conversation happening in almost every marketing team right now. Engagement is down. Conversion rates are softer than they should be. The...
Dreaming Faster Than We Can Build: Fixing the Strategy-Execution Gap
Most marketing delays happen in the hand-offs between teams. Strategy is fast, but collaboration is slow. To scale, you have to stop fixing your...
The Manual Mirage: Is Strong Data Health Actually a Scalability Trap?
If your data requires a human to check it before a campaign goes live, your system is not healthy; it is on life support....
The Trust Paradox: Why 38% of B2C Marketers Won’t Hand the Keys to AI
We trust AI to check our work, but not to tell our story. Speed is easy; soul is hard. The brands that win in...
Decoding the Four Main Types of Email Personalization
Many futurists have predicted for more than a decade that email is on its way out as a communication channel. Each year, some shiny...
How Can I Miss You if You Won’t Go Away?
Why Google’s Sudden Revival of the Cookie Doesn’t Matter Brands' ability to deliver timely, personalized customer experiences matters more than ever. Brand marketers won’t find...
Customer Engagement in an AI-led World: Insights from Apple’s WWDC
Apple recently wrapped up its five-day Worldwide Developer Conference (WWDC), during which the tech giant rolled out numerous updates that are set to transform...
Report: What is the #1 Thing that Leads to Successful Cross-Channel Marketing Campaigns?
Cross-channel marketing has emerged as a crucial tactic for customer engagement. It is an approach that aims to create brand consistency across various channels...