Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
The paradox of simultaneous martech consolidation and expansion, illustrated
Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true…
The myth of martech consolidation is dead. Now what?
A couple of weeks ago, we hosted the MarTech West conference in San Jose. My personal thanks to all of the amazing speakers who brought…
54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards
Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations…
Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)
Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology…
Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services
Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty heft premium — a 21.6X multiple — given that the…
Our martech salary survey delivers a lot of great news, but one disappointment
For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated…
Agile marketing reaches 37% adoption with a wide variety of techniques
In reflecting on the “greatest hits” of chiefmartec.com over the past decade, it’s been exciting to see how many ideas that were once on the…
Blockchain marketing technology landscape grows 400%
Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the…
A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com
Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It…
5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)
Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If…
Team behind Microsoft’s marketing stack visualization tackle blockchain martech
Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells…
5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have…
5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you...
5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)
This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you...
5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)
At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of...
Amazon and Google now lead two key martech categories as vertical competition heats up
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing...
Enterprise marketers spending 22% of their budget on martech
Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After…
The 2010 marketing technology proto-landscape did consolidate by 61%
Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My...
Martech and the modern marketing org (study results)
At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they...
12 org stacks reveal people-process-technology triangles at #MarTech
We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards...