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Sam Keninger

Sam Keninger
Sam Keninger is Head of Product Marketing at Medallia, Inc. The company is the global leader in SaaS-based customer experience management (CEM) and enterprise feedback management (EFM) software, which companies use to capture, understand, and act on customer feedback to make customers happier and increase revenue.

Five Customer Experience Mistakes to Avoid this Holiday Season

Retailers stand to finally make a comeback from the 2008 Great Recession if 2012 Cyber Monday sales are any indication. ComScore.com, which tracks e-commerce...

Do you listen to your customers? Prove it.

A lot of companies ask their customers for feedback, far fewer prove they actually listen. Sending a survey isn't the end of the feedback...

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