Richa Pokhriyal
In her current role, Richa heads Marketing Services department as VP Marketing at Damco Solutions. As a marketing professional, she crafts and executes high impact integrated marketing programs. Richa is responsible for top-line growth, strategy, thought leadership, digital marketing, customer relationship management, and project execution. Richa is a recognized expert on marketing and loves to write, and is an avid blogger. You can visit her LinkedIn page to know about her work.
Data reigns supreme (literally) as almost every business decision, strategy, and insight hinges on the information an organization possesses. To harness the power of...
Data serves as the basis for decision-making, strategy development, and operational efficiency in today's digitally-driven society. The accuracy and integrity of the data,...
Data mining is a technique for sorting huge data sets. It helps in recognizing the relationships and patterns to resolve business problems. Data mining...
The innovative customer-centric InsurTechs and pandemic have accelerated digitization in the insurance industry. In fact, these have been one of the greatest catalysts in...
Every business that aims to build greater market share, accomplish apex level, and achieve success has to consider many factors. Aspects like competent resources,...
Have you ever wondered how self-driving cars have become a reality? Take other examples like speech recognition, online fraud detection, traffic prediction, biometric identification,...
The lifeblood of businesses of all sizes across different industries and verticals—data is produced at an exceptionally higher rate. Whether communicating with customers, targeting...
A survey indicates that 89% of consumers are more likely to return if they get a positive customer service experience. On the other hand,...
Your customers’ needs and wants are changing faster than ever. But are your sales and marketing efforts enough to keep up with them? Savvy...
The scope of Artificial Intelligence (AI) is not limited to automating recurring processes — it influences business’s day-to-day decision-making across hierarchies. Today, organizations rely...
According to a McKinsey report, there is 43 percent automation potential for the BFSI industry. It is stipulated that in a few years, one-fourth...
Insurance agencies, irrespective of their size, can grow their business by discovering ways to boost sales or by branching out to new markets. To...
It wasn’t long ago that Artificial Intelligence and Machine Learning sounded like a science fiction prophecy from the tech future. These new-gen technologies are...
Successfully CRM adoption brings together a host of integrated tools and technologies that enable businesses to automate and optimize workflows, and obtain a 360-degree...
As the insurance industry is undergoing a massive transformation, the process of selling is also evolving. However, adapting to the dynamic market environment can...
Thanks to insurtech, a portmanteau of the terms insurance and technology, insurance businesses of today can enjoy a host of benefits. And this is...
Insurance software integrates and streamlines disparate business systems and creates a unified view of policies, processes, and customers. A number of insurance agencies across...
AI is becoming common in many services and products. A large amount of data is trained and analyzed for the machine to understand. The...
Nobody can deny the fact that the professionals working in the insurance industry are replete with tedious, time-intensive, and repetitive tasks such as claims...
Organizations across various industries outsource a significant portion of their day-to-day operations to offshore partners. If we talk specifically about the IT industry, Software...