Rastilav Ivanic
Rastislav Ivanic
Rasto Ivanic is a co-founder and CEO of GroupSolver® - a market research tech company. GroupSolver has built an intelligent market research platform that helps businesses answer their burning why, how, and what questions. Before GroupSolver, Rasto was a strategy consultant with McKinsey & Company and later he led business development at Mendel Biotechnology. Rasto is a trained economist with a PhD in Agricultural Economics from Purdue University, where he also received his MBA.
Retail Customer Experience Survey Template
When it comes down to it, so much of the retail business is about trying to read minds. To make your business thrive, you...
Companies Taking a Stand on Social Issues – Long Overdue or Out of Line?
Should companies remain in the shadows and stay silent on issues that directly affect their consumers? Or risk the potential backlash, speak out, and become…
How to Design a Customer Experience Survey
You have high hopes that every customer leaves your shop or your site feeling so thrilled with their experience that they can’t wait to...
Top Marketing Research Methods You Need to Know About
As many fans of courtroom dramas may know, there’s a general rule among lawyers: never ask a question you don’t already know the answer...
How to Test a New Product or Business Idea
Have you ever had one of those ideas that made you think, “This idea is either brilliant or terrible, but I’m not sure which?”...
AI Surveys vs Traditional Surveys: Choosing the Right One for You
People have a tendency to surprise you. Far too many companies have put out a product that they expected people to love and flock...
Package Testing Market Research in 3 Simple Steps
Picture this: You’re walking through the shampoo aisle trying to find your tried-and-true product. As you’ve almost approached its shelf, you spot something dressed...
Your How-To Guide for Brand Equity Market Research
We previously answered the questions, “What is brand equity and why is it important?” Now, we’ll share some guidelines for building brand equity and...
What is brand equity and why is it important?
Your brand is made up of many elements – from its values and vision to its personality and voice. These elements, in conjunction with...
How to Conduct Customer Segmentation Research in 4 Simple Steps
Imagine you know everything about your target customer: Who they are, what interests them, what motivates them to buy your product, which needs your...
Market Research for Product Development: A Step-By-Step Guide
Whether you’re wanting to create a new product or revamp an existing one, learning how to conduct product development research is crucial. Without establishing...
The Future of AI Driven Market Research
A sit-down conversation with GroupSolver Co-Founder & CEO, Rasto Ivanic, and Senior Research Team Lead, Adrian Del Bosque What is Artificial Intelligence? Over the past…
The Most Essential Questions to Ask in an Employee Experience Survey
In an era that has created drastic shifts in the way we live and work, it’s more important now than ever to check in...
Your Guide to Improving and Measuring Customer Experience
The saying “The customer is always right” remains true; Keeping customers happy is a crucial part of any business. One of the best ways...
4 Steps to Concept Testing Research
You’ve come up with some great ideas, and now you can’t wait to bring them to life and watch your sales soar. But for...
How to Conduct a Pricing Survey
A pricing survey helps you determine how much people value your product and what they’re willing to pay for it. Instead of guessing what...
6 Tips to Remember When Writing a Customer Feedback Survey
Collecting customer feedback is an amazing way to get valuable business insights. To succeed, you have to determine why you’re collecting customer feedback and...
Top 5 Ways To Get Feedback From Customers
You know your brand and you’re proud of what your company does, but how do your customers feel? At the end of the day,...
The curious case of failed electoral polls: Four take-aways for political pollsters from a customer insights researcher
The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance By the time all the votes...
Hear What the Customer Really Thinks by Eliminating the Flawed Feedback of Online Surveys that Use Table Matrix Questions
Businesses need to understand what their customers think, and they have turned to online surveys for quick and easy answers. They often accelerate survey...