Rastilav Ivanic

What is brand equity and why is it important?

Your brand is made up of many elements – from its values and vision to its personality and voice. These elements, in conjunction with the products you provide, communicate who you are to your customers. Further, your brand evokes either positive or negative emotions...

How to Conduct Customer Segmentation Research in 4 Simple Steps

Imagine you know everything about your target customer: Who they are, what interests them, what motivates them to buy your product, which needs your offering satisfies, and the moment they’re most likely to purchase your product or service. With this much information on your customers,...

Market Research for Product Development: A Step-By-Step Guide

Whether you’re wanting to create a new product or revamp an existing one, learning how to conduct product development research is crucial. Without establishing an understanding of product development research ahead of time, you could potentially waste precious time and money on unnecessary practices....

The Future of AI Driven Market Research

A sit-down conversation with GroupSolver Co-Founder & CEO, Rasto Ivanic, and Senior Research Team Lead, Adrian Del Bosque What is Artificial Intelligence? Over the past few years, the world of market research and surveys has seen the emergence of Artificial Intelligence (AI). AI tools, which…

The Most Essential Questions to Ask in an Employee Experience Survey

In an era that has created drastic shifts in the way we live and work, it’s more important now than ever to check in on employees and ensure that they feel valued and heard. Understanding the employee experience helps you cultivate an environment that...

Your Guide to Improving and Measuring Customer Experience

The saying “The customer is always right” remains true; Keeping customers happy is a crucial part of any business. One of the best ways to stay in tune with your customers is by nurturing the customer experience. Understanding customer experience can be a transformative tool...

4 Steps to Concept Testing Research

You’ve come up with some great ideas, and now you can’t wait to bring them to life and watch your sales soar. But for that to happen, your customers need to love it too. So how do you know if they feel the same...

How to Conduct a Pricing Survey

A pricing survey helps you determine how much people value your product and what they’re willing to pay for it. Instead of guessing what price might be successful based on varying competitor prices or what seems like a fair markup on your product or...

6 Tips to Remember When Writing a Customer Feedback Survey

Collecting customer feedback is an amazing way to get valuable business insights. To succeed, you have to determine why you’re collecting customer feedback and what you want to do with this data. The most common form of gathering insights is through surveys or forms....

Top 5 Ways To Get Feedback From Customers

You know your brand and you’re proud of what your company does, but how do your customers feel? At the end of the day, unless you give the people who matter most a chance to share their thoughts with you, you won’t know what...

The curious case of failed electoral polls: Four take-aways for political pollsters from a...

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared in the morning after the...

Hear What the Customer Really Thinks by Eliminating the Flawed Feedback of Online Surveys...

Businesses need to understand what their customers think, and they have turned to online surveys for quick and easy answers. They often accelerate survey speed by asking questions in a space-efficient table matrix format (questions in rows and response scale in columns) rather than...

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