Rastilav Ivanic

4 Steps to Concept Testing Research

You’ve come up with some great ideas, and now you can’t wait to bring them to life and watch your sales soar. But for that to happen, your customers need to love it too. So how do you know if they feel the same...

How to Conduct a Pricing Survey

A pricing survey helps you determine how much people value your product and what they’re willing to pay for it. Instead of guessing what price might be successful based on varying competitor prices or what seems like a fair markup on your product or...

6 Tips to Remember When Writing a Customer Feedback Survey

Collecting customer feedback is an amazing way to get valuable business insights. To succeed, you have to determine why you’re collecting customer feedback and what you want to do with this data. The most common form of gathering insights is through surveys or forms....

Top 5 Ways To Get Feedback From Customers

You know your brand and you’re proud of what your company does, but how do your customers feel? At the end of the day, unless you give the people who matter most a chance to share their thoughts with you, you won’t know what...

The curious case of failed electoral polls: Four take-aways for political pollsters from a...

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared in the morning after the...

Hear What the Customer Really Thinks by Eliminating the Flawed Feedback of Online Surveys...

Businesses need to understand what their customers think, and they have turned to online surveys for quick and easy answers. They often accelerate survey speed by asking questions in a space-efficient table matrix format (questions in rows and response scale in columns) rather than...

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