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Randy Bird

Randy Bird
Randy helps his clients improve their marketing initiatives by utilizing the wealth of consumer data they have at their fingertips. He has previously worked in multivariate testing and audience measurement with SiteSpect and with Compete.com. Randy holds an M.A. in cognitive psychology from the University of Illinois.

Why is Cross-Device Tracking So Darn Hard?

More people are accessing the web from multiple devices. This isn't really news any more, as smartphones and tablets and the Internet of Things and whatever...

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