Cody Ward

Top Books for Marketing Leaders

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and...

The Mobile Revolution is Here Now [Infographic]

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution...

Ignore Your Email Marketing Open Rates

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open...

Can CRM and Marketing Automation Be 1 Tool?

I recently talked with Stewart Rogers (@TheRealSJR) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics. Salesformics aims to simplify both CRM and Marketing Automation – by focusing on the features and benefits that matter...

9 Steps to Digital Marketing Greatness [Infographic]

This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a...

The 2014 Digital Marketing Ecosystem

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That's not...

2013 B2B Marketing Priorities [Study]

Towards the end of 2012, Software Advice, CMO.com, and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Survey, gives marketers a complete view of the current status of the marketing sphere as well as a...

Choosing the Right Social Media Platform [Infographic]

There are many factors to consider when you're choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you're willing to allocate every day, week, and month to maintaining the account....

How to Improve Email Deliverability [Infographic]

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can...

Blogging Leads to Sales

Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. They know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. Included in this bucket of online marketing is the concept...

The New Rules of Lead Generation Book Review

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn't generating leads and revenue, then it's not...

Tips for Fixing Email Template Code Problems Infographic

If you've ever developed an email before, you know that the coding doesn't stop when your design looks good in the browser. In fact, it doesn't stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari). Let's not forget too...

5 Ways to Improve your SEO Today

Originally posted here at USSCOSpeaks.com Now that you have a website, the next natural question is "How do I get people to come visit it?" Your options are quite large, although your budget probably isn't. Therefore one of the most popular and cost effective tactics...

The Mobile Revolution is Here Now [Infographic]

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution...

Mobile vs. Social – Round 1: Ding! Ding! Ding!

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we'd like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we…

Why Your Business Should Go Mobile

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released out into the marketplace. Between tablets, WIFI connected music players,…

Strategies for a Successful Paid Search Campaign

Originally posted here on USSCOSpeaks.com First off, let's take a step back and understand people's behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being…

The Difference Between SEO & SEM

Originally posted here on USSCO Speaks blog. It's hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to...

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

It's easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It's more difficult for companies that have a long-standing culture of...

Emails Reach Their Best Results In the 1st Hour [Infographic]

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don't rely solely on...

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