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Patricia Travaline

Patricia Travaline
Patricia is currently the Vice President of Marketing at Skyword where she is responsible for elevating the company's overall marketing initiatives and creating growth strategies. Most recently, she served as Senior Director of Divisional Marketing at RSA, The Security Division of EMC.

The Content Marketing Formula: 70/20/10

According to Content Marketing Institute's latest report, brands struggle to balance two priorities in content production: frequency and quality. In a world where individuals...

Super Bowl 2013: Reaching far beyond the 30 seconds of airtime

Today's top brands understand the need to extend the life of their Super Bowl ads – and their $3 million investment – by publishing...

Strategies for Success in New Media: Key takeaways from NMX 2013

At the New Media Expo held in Las Vegas earlier this month, brands, agencies and online writers to discuss the ways in which the...

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