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Peter Friedman

Peter Friedman
Peter Friedman is the founder & CEO of LiveWorld. A social media visionary and veteran with 28 years experience in the space, his clients have included Pfizer, The Dove Campaign For Real Beauty, HBO, American Express, and Wal-Mart. Prior to LiveWorld, Peter was VP of Apple's Internet Services Division.

Sessionless Merchandising in a Socially Networked World

A new medium brings new rules. For retailers, social media brings new rules, evolution of core merchandising principles, and some surprising twists in the...

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