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Peter Tait

Peter Tait
Peter is the VP of marketing at Radius, where he marketers identify and sell only to the prospects who will say Yes. With over 20 years of experience leading marketing teams, Peter has significant expertise in every marketing discipline, from branding to pipeline management.

Why Pipeline Value Is the Most Important Metric To Our Marketing Team

As sales becomes increasingly dependant on marketing, organizations face the challenge of building a closed-loop reporting system. Studies show failure to align sales and...

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