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Pelin Thorogood

Pelin Thorogood
Pelin Thorogood, a new media and analytics expert, is CEO of Anametrix, the first cloud-based, real-time digital analytics platform. She was formerly chief marketing officer (CMO) at Anametrix and WebSideStory (acquired by Omniture/Adobe), the first cloud-based web analytics provider. Recognized for her leadership in both venture-backed startups and public companies, Pelin was named one of the "20 Women to Watch" in sales lead management in both 2011 and 2012.

How Digital Analytics Help Marketers Conquer Data Silos: Inside Scoop with Anametrix CEO Pelin Thorogood

CustomerThink Founder/CEO Bob Thompson interviews Pelin Thorogood about digital analytics; why marketers must solve data silo problems; and the role Big Data and data...

Use Digital Analytics to Break Down Marketing Silos, Gain Real Customer Insight

Picture this scenario: The CMO is meeting with his boss, the CEO. At the top of the agenda is discussion of marketing effectiveness and...

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