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Ned Kumar

Ned Kumar
NK Consulting
Ned Kumar has over fifteen years of experience in customer analytics and strategy, with expertise in both online and offline channels. He currently serves as a Strategist and as a corporate advisor for search optimization, interactive marketing and multi-channel analytics. His current interests and engagements include collaborative thinking, social networks, social crm, and innovation.

Questions I have always wanted to ask – About Predictive Analytics

A couple of weeks ago I was at the eMetrics Marketing Optimization Summit in Toronto and participated on a panel on Predictive Analytics. After...

To SCRM or not to SCRM – that is the question?

A few days ago, I posted my views on Mitch Lieberman's post (http://bit.ly/alRW16 ) on SCRM and traditional CRM. Today, I read an excellent...

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