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Michelle Wood

Michelle Wood
Michelle Wood oversees the merchant network side of the Wildfire Systems platform. Her team builds productive partnerships with online retailers and affiliate networks, bringing them into the Wildfire platform and improving their incremental revenue opportunities. With over 16 years of experience in digital media, affiliate marketing and influencer media sales, Michelle has worked with many of the world’s most notable enterprise e-commerce companies to acquire new and loyal customers and exceed revenue targets with positive ROI.

How Brands Can Leverage New Personalization Strategies to Boost Conversions and ROI

In the ever-evolving landscape of customer experience, personalization has emerged as a crucial factor in driving conversions and return on investment (ROI). According to...

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